About this piece:
This book examines the mass production and branding of agricultural products from the perspective of the Pacific Northwest apple in the early 20th century. In order to be profitable, western fruit needed to be as consistent as a manufactured product. Design played a crucial role on various levels in promoting the required uniformity. Design practices such as the fashioning of the perfect fruit, its careful packaging presentation, and colorful labeling are explored through a main booklet and a series of supporting broadsheets. The format of the book loosely refers to a brand guideline book, which is a common design genre used to describe the attributes of a brand identity program.
paper, cardboard, pressboard, wire, elastic
About the artist:
Lives and works in Bellingham, Washington, United States
Cristina de Almeida was born and raised in Rio de Janeiro, Brasil. After completing her undergraduate degree, she worked as a graphic designer for several years before moving to the United States to pursue graduate studies in visual communication and typography. Her artist books explore the visual qualities of written language through various media. They have been exhibited at venues across the United States and abroad, including Canada, Great Britain, and Australia. De Almeida is currently a professor of graphic design at Western Washington University.